Solent
Citroën
Telephone:
023 9266 0990
Solent Motoring
Group was established in 1993 after a management buy-out of the
Citroen franchise in Portsmouth. It quickly established a dominant
presence in the local market place as a franchisee that was fun to
deal with and that liked to deal.
Based on the
theory that customers do not enjoy buying cars, Managing Director
Mike Miller and co-director Chris Hockey set about to create a
successful new model by which his other dealerships would have a
template to follow. Obviously they needed to make a profit to remain
in business, but felt no need for the "cloak and dagger"
approach adopted by the mainstream Motor Trade for so many years. By
dealing with customers in a more open manner, often showing what we
paid and agreeing on a mark up, customers left happier knowing they
had paid a fair price for the goods. This led to a lot of "word
of mouth" recommendations and it was not long before the Nissan
main agent for Portsmouth was taken into the fold.
In March 2003 we
opened Solent Mazda, adding another prestigious marque to our list of
dealerships. We will continue to grow and to look for more
opportunities to do things better. In the meantime, if we have the
opportunity to do business with you, we hope you will find the
experience an enjoyable one.